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I've been the designer at WealthBlock since day one - a platform for private capital raising. That means the product, the marketing site and the landing pages, working directly with the CTO.
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Role: Founding Product Designer · 2018 - Present Stack: Figma, Zeplin, Angular, Webflow Link: wealthblock.ai
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A lot of the people on WealthBlock - the companies raising money and the investors looking at them - aren't super tech-savvy. So everything had to feel simple and trustworthy from the first screen. I built the Block Design System on Material Design and Angular Material, along with the brand style guide behind it - blue for trust, simple styling, simple icons, nothing that gets in the way.
Platform admins kept asking the same thing - who's actually looking at my offer, and when should I reach out? I designed a funnel that sorts investors into pools so admins can reach the right people at the right time, by automated or custom email. On top of that there's drill-down reporting on views, unique investors reached and time spent, for each offer.
New admins were leaning on demos, support and help docs just to get their platform set up. I designed an in-app onboarding flow that keeps the steps and fields to a minimum, with short help tips in plain language - so they can get going on their own and get a good first impression of the product.
These days I ship front-end code too. I open PRs on the Angular app for the developers to review - the formula editor, bulk import and custom pages are a few of them. It's been a great way to get designs across the finish line without anything getting lost in handoff.
On wealthblock.ai I built a Customer Stories CMS in Webflow and ran an SEO audit of the site.